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SECURITYFOCUS JOBS - NEW OPPORTUNITY
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JOB DESCRIPTION
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Position: Channel / Business Development
Location: Boston area, Massachusetts, United States
Type: Permanent F/T
Closing Date: 2007-01-18
Our client is a mid tier security software company looking for a Channel
Marketing manager.
Responsibilities include:
•Identify present situation and needs for channel marketing in each of the
subsidiaries, understanding the needs of each subsidiary
•Develop and implement a world wide channel marketing program including
strategy, levelling and deliverables that meets the needs and can be executed
by the subsidiaries
•Identify the appropriate localization of the channel marketing program
and agree this with each subsidiary, setting expectations for both parties
•Monitor the performance of the program, eliciting feedback for each
subsidiary, identifying and agreeing improvements. Understand deviations from
the agreed strategy and address these with the subsidiary marketing teams,
escalating as necessary
•Maintain the collateral and initiative to support the program in
conjunction with the Corporate and subsidiary marketing teams
•Identify the best practice in partner marketing activities within company
and ensure that this is accommodated within the program and shared across the
subsidiaries
•Establish guidelines, in conjunction with the subsidiaries, that will
maximize the channel marketing development
•Work with subsidiary channel marketing functions to build and maintain
the partner’s website presence. Define content and ensure localization
meet the needs to subsidiaries and adhere to the agreed strategy, working with
the Web team to achieve this.
•Serve as an interface between Corp Marketing, Strategic Alliance Sales
and subsidiary Channel Marketing organizations
•Develop standard business plan template for subsidiaries to use with
channel partners , working with subsidiaries to ensure these plans are completed
•Provide proactive support to help subsidiaries recruit and replace
channel partners, as well as improving the performance of existing partners
•Work closely with subsidiaries to ensure successful execution of
campaigns and programs on a country level
•Collaborate with other global functions to identify and create
opportunities for partner involvement to achieve sales and business plan
objectives
•Ensure that the ongoing aspects of the partnership, including (but not
limited to) training, event co-ordination, equipment requests are executed
effectively in the local markets
•Provide ROI analysis of investments and success measurement of programs
JOB REQUIREMENTS
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•Ability to travel in Europe and NA (40% travel)
Organizational Responsibility
•The position reports to Director – Global Marketing
•Has significant contact with the channel partners and other marketing
teams
•Play a key role in the Corporate Marketing management team
•Has no direct reports
Experience
•Put together an Int’l channel marketing program
•Experience of a matrix organization
•Implemented an Int’l channel marketing program
•Put together business plan templates for partners
•Worked with subsidiary or country organizations
•Built an international go-to-market channel
•Put together co-marketing campaigns with partners
•Implemented a co-marketing, MDF Fund
•Partner experience from the IT Industry
•Budget owner
•Employed by a partner
•Operated in an international role including NA and European operations
•Computer security experience
CONTACT
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Please email your resume in word format only.
PrincetonOne
Judi Fraid
Sr. Account Executive
judi.fraid@princetonOne.com
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