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SECURITYFOCUS JOBS - NEW OPPORTUNITY
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JOB DESCRIPTION
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Position: Security Product Marketing Manager
Location: Santa clara, California, United States
Type: Permanent F/T
Closing Date: 2005-11-13
Group Product Marketing Manager – System Security (Reference # 861954)
McAfee System Security Solutions
Summary:
McAfee is World’s largest dedicated security company. It offers the
industry’s most innovative and comprehensive security solutions through
combination of system & network security solutions.
The Group Product Marketing Manager will provide strategic marketing direction
for McAfee’s range of System Security (desktop/server) solutions targeted
small/medium businesses through large Enterprises. They will be responsible for
developing and directing go-to-market activity to achieve planned business
objectives and growth with a key emphasis on routes-to-market optimization and
strategy. Working with local marketing teams around the world, s/he will
develop tools and training to equip the sales force, as well as coach/advise
the regional marketing teams in creating effective demand generation programs.
S/He will be responsible for driving marketing strategy across the regions and
heading marketing initiatives for his/her products. S/he will act as primary
interface between the product team and sales/customers, and will be the
internal evangelist and product expert. Specific projects will include:
product positioning and messaging; product evangelism to customers,
prospects, journalist and analysts; the coordination of the go-to-market
launch strategy, pricing strategy; product branding, all product content and
collateral, competitive positioning; sales training and education. This person
should be reasonably technical and have experience in system/host security and
systems management to teach sales professionals how to sell solutions, as well
as engage directly with customers in pre-sales calls. He/she will develop
strong relationships and work closely with Product Management and Engineering.
Key Responsibilities:
• Go-to-Market Strategy: Drive overall go-to-market strategy, planning
and execution for the product family in support of awareness, market-share and
revenue growth objectives.
• Positioning: Develop & implement high impact and differentiated
positioning for the product family
• Product Launches: Spearhead high-impact product launch into market as
well channels
• Pricing: Conduct pricing and margin analysis, including competitive
pricing analysis, on an ongoing basis. Maintain global product pricing for
product family
• Sales Tools: Develop high-impact sales tools such as white papers,
presentations, case studies, business cases, TCO/ROI analysis
• Routes-to-Market: Develop & implement Routes-to-Market plan for the
product family. Execute upon both high-value to high-volume distribution
strategy and partnership opportunities
• Training: Develop and deliver sales and channel training covering
industry trends, market opportunity, product value proposition, selling
strategies, and competitive position
• Competitive Analysis: Closely monitor marketplace for competitive
moves. Develop internal and external competitive analysis and selling-against
guides for all competitive products. Technical Marketing Engineering resources
available to assist with hands-on competitive testing
• Other: Perform internal and external evangelist role for the product
family. Speaking engagements at industry events. Interface with product
management and engineering team for gathering and sharing market intelligence
and customer feedback.
JOB REQUIREMENTS
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Required Background:
• Must have at least 8-12 years of strong product marketing experience
with progressively increasing responsibilities
• Must have prior product marketing experience with system security
products/services
• Product Management / Marketing experience with Fortune 500 enterprise
and SMB market
• Product Marketing or Management experience in web security, anti-virus,
messaging security, or IDS/IPS products/services a big plus
• Strong familiarity and with networking and security concepts such as
routing, switching, network and system security, layered protection,
vulnerabilities, Malware etc.
• Prior experience in recommending / selling / building security
solutions would be a plus
• Demonstrated verbal and written communication skills
• Bachelor’s degree minimum. Master’s degree in
business/marketing area highly desired.
Location: Santa Clara, CA or Beaverton, OR
CONTACT
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Submit resumes to: Lawrence Wilson – McAfee Recruiter:
Lawrence_Wilson@mcafee.com
Attention: SS - GPMM Reference # 861954
McAfee, Inc.
Lawrence Wilson
Recruiter
lwilson747@yahoo.com
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