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SECURITYFOCUS JOBS - NEW OPPORTUNITY
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JOB DESCRIPTION
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Position: Security Product Marketing Manager
Location: San Mateo, California, United States
Type: Permanent F/T
Closing Date: 2005-08-13
This could be a Director's role as well...responsible for customer experience,
product revenue, customer knowledge and development of Web Commerce properties
involving security software.
Reporting to the VP Marketing, you will develop online marketing programs and
strategies and be responsible for the execution of these programs end-to-end.
You will be the online customer expert and advocate, and you will use research,
clickstream and sales data to analyze, segment and market to one-time and
repeat visitors.
Lead the development and execution of annual marketing or business plans
Develop plans for specific customer acquisition and retention programs
Create and execute marketing test plans; optimize and learn from test results
and roll these into site improvements
Create requirements for and drive the development of rapid navigation and
directive systems
Develop benchmarks and best practices for customer experience and marketing on
the sites.
Build, track, analyze and own marketing program effectiveness (ROI) for
projects
Own end-to-end implementation of all marketing initiatives; ensure on-time,
on-budget, on-scope delivery of all marketing programs
JOB REQUIREMENTS
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5-8 years of progressive experience in consumer marketing and customer
experience with a minimum of 4+ years marketing and merchandising products and
services in an online environment
2+ years progressive experience managing SEM and SEO
2+ years progressive experience identifying and developing online directive
systems (e.g. site taxonomies, indexes, directories, search engines, product
recommender tools, etc.)
Extensive knowledge of web clickstream and traffic data; experience segmenting
and marketing to customers based on such data
Experience initiating and building mutually beneficial marketing relationships
with third parties or external partners
Excellent communication, teamwork and people skills
CONTACT
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Call me directly at 650-245-7043
TSN
Kirk Vorsatz
Principal
kcv@techsearchnetwork.com
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SECURITYFOCUS JOBS
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SecurityFocus now offers an online interface for
searching and managing job opportunities and resumes.
http://www.securityfocus.com/jobs
