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SECURITYFOCUS JOBS - NEW OPPORTUNITY
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JOB DESCRIPTION
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Position: Management
Location: Santa Clara, California, US
Type: Permanent F/T
Closing Date: 12/17/2004
Our client is looking for a Director of Web Marketing
Creates strategic competitive advantage by developing and deploying an
effective corporate Web Marketing Strategy. Responsible for understanding
critical business strategies and processes, and go-to-market plans across all
market segments (consumer, SMB and enterprise) and product segments. Uses best
practices methodology to develop, create and maintain the strategic plan.
This is primarily a non-technical position that requires extensive business
process knowledge of market segmentation and the associated enterprise and
consumer product delivery models.
Works in consensus to develop enterprise wide vision, strategy and plans for
Web Marketing. Utilizes the latest research in eDistribution, ePartner Support,
eVestor Relations, eCRM, eMarketing and eCorporate Knowledge to develop a
comprehensive set of Internet-based services addressing internal and external
constituencies:
1. B2E Business to employee
2. B2C business to customer (Consumer)
3. B2B Business to Business (Enterprise customers, vendors and suppliers)
Manages and leads the Web Marketing Strategic Planning function via consensus
management across multiple constituents and their requirements relying upon
each participating organizations expertise to help craft appropriate solutions
for the corporation and its partners/customers. . This includes Sales,
Marketing, Customer Support, Product Development, Partner Management, etc.
Performs research, conducts evaluation studies, and develops, executes and
maintains strategies, recommendations and implementation plans.
Educates executive management of the role and value of eBusiness to provide
leadership in the development and execution of the Web Marketing strategies and
address such key issues as:
1. What is eBusiness/eCommerce strategy?
2. What principles guide the strategy?
3. How do we leverage the web to increase revenue and improve customer
satisfaction?
4. How do we develop the eBusiness/eCommerce strategy?
5. How do we develop requirements to support the strategy?
Provides leadership to turn a coordinated vision and strategy in to strategic
and operational plans, via enthusiastic communication of a strong business
vision, translation of that vision to a clear, progressive implementation
strategy, and cooperatively drive that strategy with clarity of purpose across
multiple organizations
1. Establish sponsorship for Web Marketing Strategy Initiative
a) Develop future business and Information Technology requirements
b) Customer, partner and internal requirements
c) Economic justifications of requirements
2. Develop Web Marketing strategic plan
a) Statement of Web Marketing strategic goals
b) Objectives that will accomplish goals
c) Business case with costs and benefits to justify the plan
3. Develop Strategic and Tactical Roadmaps to achieve objectives
4. Schedule coordinated projects to accomplish roadmap
Work with the Web Development team and IT to the implement a progressive,
integrated Web Marketing architecture and infrastructure that supports the Web
Marketing Strategy, within an established high growth/high tech environment
supporting key objectives.
JOB REQUIREMENTS
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* MBA, focused on Business Strategic Planning
and/ or eBusiness Strategy - preferred - BA,
Business or Marketing
* 5-7 years of comprehensive Web Marketing
Strategy for a medium to large scale high tech
products and services company
* 5-10 years experience in go-to-market planning
for SMB consumer and enterprise markets
* 2-5 years Senior management experience
* 2-5 years, business/corporate level strategic
planning
* Experience with corporate-wide strategy
development that reached across multiple
business units in a non-technical discipline
as opposed to product, division or technical
strategy development would be highly valued.
The appropriate candidate will rely on existing technical expertise within
the organization and understand how to leverage recommendations and
infrastructure to strategize an effective eBusiness solution for the corporation
CONTACT
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Please e-mail resume in Word Format along with current salary level.
Note: There is no relocation for this position at this time.
Sherri Linder
Recruiter
Adecco
sherri.linder@adeccona.com
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