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Network Security Pen-Test
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Re: The business/marketing of pen-testing.

Subject: Re: The business/marketing of pen-testing.
Date: 28 Oct 2004 21:09:19 -0000
In-Reply-To: <EA182BB3B632994AA3617BA6449634B69DAE0E@vetweb.vermeertexas.com>

Hi Aaron, Jeff and Randy,

I have a similar initiative to Aaron, but the difficulty I am facing (and 
probably Aaron too) is how to generate Sales. Security is different from other 
software solutions in a way that there is no easy-to-measure ROI.  The ROSI 
(Return on Security Investment) is an rather abstract approximation. (see 
http://www.microsoft.com/technet/security/guidance/secrisk/default.mspx for 
more information)

If we talk about target market, for small companies, they probably don't care 
about security.  For mid-size companies, they usually prefer training their 
developers to implement (easy) security features.  For large company, why would 
they trust our new and small company?

In my opinion, security is more about education.  Maybe it is worth starting up 
a computer security school instead.

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