Ethical Hacking Learn to find vulnerabilities before the bad guys do! Gain real world hands on hacking experience in our state of the art hacking lab. Course designed and taught by expert instructors with years of penetration testing experience. 12 student maximum in every class. Certification attempt included in every package. | Computer Forensics Training at InfoSec Institute Gain the in-demand skills of a certified computer examiner, learn to recover trace data left behind by fraud, theft, and cybercrime perpetrators. Discover the source of computer crime and abuse at your organization so that it never happens again. All of our class sizes are guaranteed to be 12 students or less to facilitate one-on-one interaction with one of our expert instructors. |

| Subject: | Re: The business/marketing of pen-testing. |
|---|---|
| Date: | 28 Oct 2004 21:09:19 -0000 |
In-Reply-To: <EA182BB3B632994AA3617BA6449634B69DAE0E@vetweb.vermeertexas.com> Hi Aaron, Jeff and Randy, I have a similar initiative to Aaron, but the difficulty I am facing (and probably Aaron too) is how to generate Sales. Security is different from other software solutions in a way that there is no easy-to-measure ROI. The ROSI (Return on Security Investment) is an rather abstract approximation. (see http://www.microsoft.com/technet/security/guidance/secrisk/default.mspx for more information) If we talk about target market, for small companies, they probably don't care about security. For mid-size companies, they usually prefer training their developers to implement (easy) security features. For large company, why would they trust our new and small company? In my opinion, security is more about education. Maybe it is worth starting up a computer security school instead.
| <Prev in Thread] | Current Thread | [Next in Thread> |
|---|---|---|
| ||
| Previous by Date: | RE: An idiot question, Matthew Wilson |
|---|---|
| Next by Date: | RE: The business/marketing of pen-testing., Randy Golly |
| Previous by Thread: | SAP Pen-Test, Sven Tambler |
| Next by Thread: | Re: The business/marketing of pen-testing., Susan Bradley, CPA aka Ebitz - SBS Rocks [MVP] |
| Indexes: | [Date] [Thread] [Top] [All Lists] |